Rapid product expansion led to inconsistent design, inefficiencies, and higher costs for our client in the B2B robotics industry. We introduced portfolio thinking by standardizing components, streamlining development, and reinforcing brand identity.
Available upon request
NIO - Copywriting for ET5 release
Bringing together the design and marketing perspective into a statement about the ET5 release. Leveraging marketing opportunities whilst staying true to the car’s design philosophy.
Available upon request
Leadership and fostering in-house competence
Building a design team is about more than hiring—it’s about ensuring design drives business success. We helped a B2B PropTech scale up to set the right foundation to grow fast and strategic.
Available upon request
Removing friction to drive conversion
A cluttered booking experience led to high drop-off rates for a growing travel brand. We redesigned the end-to-end flow with a sharper hierarchy, intuitive navigation, and greater decision flexibility—boosting conversion by 7%.